How to Use Your Podcast to Grow Your Email List

Grow your email list

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It doesn’t matter what business you’re in, the quality and size of your email list are pretty important. Email marketing remains one of the most effective (and free!) ways to connect with your audience, drive engagement, and, ultimately, boost sales. We like to say that in a world dominated by social media platforms, your email list might be the only marketing tool you truly own. If Instagram closed up shop tomorrow, many of us would lose a significant megaphone to our customers, but it would be a much less crucial hit for those who build and nurture their email list. 

Did you know that 81% of small businesses rely on email as their primary customer acquisition channel and 80% for retention? 

At Podcircle, we know that your podcast can be one of the most successful ways to grow and maintain your email list. Don’t believe us?

5 Ways Your Podcast Can Grow Your Email List

1. Create A Great Show 

It may seem obvious, but your podcast listeners are your key demographic. When you produce an engaging and high-quality podcast, you consistently talk about the things that matter most to them. No matter your niche, business, or industry, your loyal listeners are the BEST leads for your product and services. There is no better way to build trust with your audience than consistently showing up and superserving them through a consistent, well-produced podcast! 

 

Your show exhibits the value you can provide your listeners when they decide to go from listener to email subscriber. Focusing on creating a quality show (from the launch!) will produce a product that entices and converts. Now, you just need to help them take the next step! 

 

2. Just Ask!

As silly as it sounds, one of the best ways to grow your email list is to ASK your podcast listeners to subscribe. (HARK!) However, many of us get squeamish when it comes time to make the ask or put a well-placed call to action (CTA) in our podcast episodes. 

 

But as a reminder, people buy from those they know, like, and trust. Your show can provide value and build trust on the regular! Incorporate well-placed CTAs in your episodes. Don’t overdo it. But people don’t know what you don’t tell them! 

 

Instead of asking them to look in their crystal ball, keep them informed of the additional ways they can engage with you, your business, your services, or your brand! Your CTAs can invite listeners to visit your website, sign up for your newsletter, download free resources, or any other lead-generating format you use to add people to your email list! The key is to provide a clear, compelling reason for them to take action. 

 

Before you go! Download our Complete Podcast Starter Kit. 

 

It includes:

 

✅ Podcircle’s Essential Equipment Guide


✅ The Ultimate Podcast Launch Checklist

✅ Content Calendar Template formatted for Google Sheets

✅ Remote Interview Preparation Pack

✅ 8 Tips to Improve Your Interviews PDF

✅ Three Steps to Writing a Compelling Podcast Show Description

3. Make It Exclusive

We all want to be a part of an exclusive club, and everyone loves free stuff! One of the most effective ways to grow your email list through your podcast is by offering exclusive content or offers to subscribers. You can promote these exclusive offers during your episodes, encouraging listeners to sign up to access them.


Here are some of our favorite low-lift offerings you can provide to your email subscribers: early access to episode, bonus content and discounts on products or services.

 

Exclusivity breeds urgency and action. Incentive your most loyal listeners with something encouraging them to take the next step! 

 

4. Collaborate, Collaborate, Collaborate 

No matter your format, collaborating with other podcasters, industry experts, or influencers is one of our favorite ways to grow your podcast audience. But you can utilize collaborations to grow your email list. 


Featuring a guest with a significant reach or loyal following can introduce your podcast to a new audience, which can then be encouraged to join your email list.

When you partner with others, they might promote your podcast to their email subscribers, and you can do the same for them. This cross-promotion can be a powerful way to attract new listeners and potential email subscribers interested in your content.

 

5. Don’t Forget About Social Media

Leveraging your podcast’s social media presence is another effective way to grow your email list. Recording videos during your interviews is an underutilized and low-life way to create content. Share snippets, quotes, or highlights from your episodes on various social media platforms and encourage your audience to subscribe to your email list for more exclusive content.

 

Additionally, you can run social media ads targeting users who have engaged with your podcast content. These ads can direct interested listeners to your email signup page or another lead gen you’ve created to increase your email list further.

 

With a bit of intention and strategy, your podcast can be a significant asset in building your audience and growing your email list. As your email list grows, so does your potential to nurture relationships, drive conversions, and increase the reach of your business. 

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